Dolgo
Building a brand with AI-assisted taste
Overview
The maritime industry’s mission-critical expertise is retiring alongside its veteran engineers, with no system to capture it. Dolgo, a startup out of NOAA’s Ocean Enterprise Accelerator, is using AI to solve that. I built essentially everything visual and outward-facing.
NOAA Ocean Enterprise Accelerator
Spun out of the program
Seaworthy Collective
Accelerator cohort graduate
USF College of Marine Science
Research partner
Problem
An early-stage AI startup entering a serious, conservative industry needed a brand, website, and presence credible enough to win trust from investors and maritime partners.
Solution
A full visual identity and communications system built on sophistication and taste, and a founder confident enough to carry the story into any room.
The Mark
Brand Development
A compass rose and a hidden D: direction and expertise, with a single red bearing pointing the way forward.
Signal Red · #D0190C
Black · #000000
White · #FFFFFF
Approach
AI as a creative tool, used with taste.
Used deliberately and with a strong point of view, so the work reads as crafted rather than automated.
Range
Also coached founder Waz on leveraging his personal story for more authentic communication with investors and partners.
Outcome
Equipped the founder to raise capital and engage investors and partners with confidence.
