Westfield Bespoke
A navigable 3D tour of a space that didn’t exist yet, built in six weeks
Overview
Westfield was losing foot traffic to e-commerce. Their answer was Bespoke: an event space, brand demo booths, and coworking for retail startups. I designed, staffed, and built the onsite experience that introduced it to mall visitors before it opened.
Problem
Raise awareness of Bespoke among mall visitors and generate real interest, especially coworking signups, before the space itself was open.
Solution
An onsite interactive kiosk that let visitors preview Bespoke before it existed, explore the space, and act on their interest on the spot.
Approach
Let people walk through it before it exists.
Floor plans and renderings ask people to imagine. We built a real-time 3D model of Bespoke that visitors could explore for themselves, then act on their interest right at the kiosk.
Six Weeks, Start to Finish
Week 1
Concept
Conceived the experience and the 3D map approach.
Weeks 1 to 2
Prototype
Created low fidelity prototypes and UX maps to test and refine design.
Weeks 2 to 5
Build + Test
Real-time 3D map, UI/UX, and visual design, with iterative user testing.
Week 6
Launch
Live in the mall, collecting interest.
The Kiosk Flow
Welcome
An attract screen that invites passing shoppers in.
Explore the Space
A live 3D model of Bespoke, navigable by touch.
Step Inside
Every zone, from dedicated desks to the event space, explained in place.
Sign Up
Compare memberships and request updates on the spot.
Outcome
Delivered in six weeks, this was the first time Britelite brought real-time game engine technology to a client, opening a new capability the company could offer going forward.
